Course title ;Business studies
course duration ;10 weeks
course structure
WEEEK 1. introduction to business studies
-definition and importance of business
-types of business organizations
- Business environment
-Activity- why is business important to the society
WEEK 2 - business ownership and entrepreneurship
- Forms of businesses
- Business plan development
- Assignment - develop a business plan for a startup idea
WEEK 3 - Business ethics and social responsibility
-Ethical issues in business
- sustainable business practices
-Case study - ethical dilemas in businesses
WEEK 4 -marketing and marketing structures
- Define marketing
- The 4ps
-Marketing structures
WEEK 5 - financial management in business
- introduction to business finance
- sources of business finance
- Actvity- Create a simple budget for busines
WEEK 6 - Human resource management
- Role of Hr in business
- REcruitment and selection process
- Employee motivation
WEEK 7 - Digital business
- digital marketing strategies
- Create a sample online business strategy
WEEK 9 -international business and trade
- Globalization and its impact on business
-Import and export business
- trade agreements and policies
WEEK 10 - Course review and final assesment
Recap of business concepts
students presentations on business plans
Final exams
Assesments and evaluation
Asssignments 30%
quizzes 20%
Discussions and participation 20%
Final exam 30%
- Teacher: Victor Kipkirui
- Teacher: Odel Trainer